Pronounced \ˈa-pō\ ter·ra
Apoterra means "derived from the earth"
Natural is no longer niche — but at Apoterra it’s been in our brand bloodline from the day we launched in 2012. We believe that nature is powerful and wise — that science is a tool to better understand nature, but does not dictate it. We can only improve ourselves and our future by improving the world around us. We do this by taking care of self first, working to elevate those around us, giving, and having a passion for environmentalism, animal rights and human rights. Our contribution to this idea of holistic elevation is a line of products that is sustainable and ethical, from beginning to end.
Our mission is to help people discover healthy, radiant skin naturally through plant-powered skin care products and by giving them the insight and understanding of how to live holistically. We strive to deliver the highest quality, handcrafted skincare that is not only effective, but also eco-friendly, healthy, and that enhances their daily rituals through scent, color and texture. Here’s how we’re doing it.
OUR CORE VALUESHonesty always. We believe in the power of honesty, with both oneself and others.
HEAL THE SKIN HOLISTICALLY
The key to glowing skin is through nourishment and enhancing your skin’s natural beauty, not fighting it. Our goal is simple: To deliver high quality, natural products that work. We believe that nature is the best source offer fresh, potent ingredients, that help solve some of our most complex skin concerns. We handcraft every product with care, using only fresh and sustainably sourced ingredients. All of our formulations are based in a blend of herbalism, aromatherapy, and scientific research to provide you with the highest quality plant + mineral based skincare. Beyond creating effective products, we want them to be within reach, good for you, and good for the planet.
THE POWER TO PERSONALIZE
Skincare isn’t one-size-fits all. Using our color coding system and by taking our ritual quiz, you can customize your products to meet your unique skin care needs, and easily swap them in and out as your skin concerns change.
MAKING SELF-CARE AN EVERYDAY PRACTICE
We believe that the experience is equally as important as the performance of the products. Through aromatherapy and sensorial pleasure, our plant + mineral based products enhance not only your skin, but the daily ritual of applying it. The scents, textures and colors of our natural products are meant to help you create a self-care sanctuary that transports you away from daily stresses and provide you with the tools to indulge your senses.
TRUST & TRANSPARENCY
Our dream is for you to be connected to the farmers and distillers that produce the gorgeous raw plant and mineral ingredients we use to make our products. Our first step to achieving this dream is our batch # system — found under a special tab on each individual product page — which allows you can look up when your product was made, where each ingredient was sourced from, and which organization certified it.
IF YOU’RE HAPPY, WE’RE HAPPY
Most green beauty brands don't accept returns, because once a product is returned it cannot be resold. Not us, we stand behind our products and we want you to be 100% satisfied, which is why we offer a 30 day money back guarantee.
A COMMITMENT TO SUSTAINABILITY
When creating our products we consider the entire cycle — from where our ingredient are sourced to where the used bottles will end up. Our dream is to source all ingredients directly from small organic farms and use packaging that has no negative impact on our planet. We’re getting there. We currently work with some small farms and distilleries, and source organic and fair trade when we can. Our products are packaged in non-toxic, easily recyclable glass, and we use biodegradable materials for shipping. We even reuse peanuts, bubble wrap, and other supplies that we receive from vendors. Wind energy keeps our business moving, we areGreen America and Leaping Bunny cruelty-free certified, and for every product that you purchase, we plant a tree!
Meet our founder
Perpetually stuck in the cycle of hormonal acne flare ups, red acne marks, and flaky dry skin, Dominique Caron found an answer to her troublesome complexion in her natural and holistic skincare line, Apoterra. The certified aromatherapist (NAHA and AIA approved), herbalist (trained by Ursula Basch, BChE), and daughter of a family physician, founded Apoterra Skincare (formerly Caru Skincare Co) in 2012 after hopelessly searching for affordable, natural and sustainable skincare that was effective for her dry, sensitive skin.
"Apoterra started as a solution to my own skin care woes. I wanted clear, radiant skin that ages gracefully but I didn't want to use products that were bad for my health or the environment. I couldn't find some, so I made my own.
Through my research and product trials, I have learned that plants are very well designed to care for our skin and bodies, which is why I formulate all our products with whole plants, oils and natural actives. I also learned that when it comes to natural, plant powered skincare, freshness is a key factor to potency - you can't use a product that is 3 years old and expect results. That is why I created our batch # system and freshness guarantee.
Beyond my skin care needs, I am also extremely motivated by climate change and pollution, and so almost every decision I make from the clothes I buy, to which type of cucumber I pick at the grocery store, to how I run my business is affected by my desire to see our planet healthy and sustainably managed. I truly believe in respecting the natural cycle, and do our part to make our environmental footprint small.”
Current skincare ritual: Mornings I cleanse with our Neroli Clarifying Toner, I can’t go without a bottle of it! It keeps my skin breakout free, congestion free, hydrated and also nourished with powerful antioxidants and micronutrients. I follow it with a few mists of the Rose Hydrating Toner, and then massage my face with a few drops of our Night Clarifying Treatment. At night, I cleanse with our Aloe + Rose Clay soap, follow it with a few mists of the Neroli Clarifying Toner, and finish with the Night Regenerative Balm. About 3 times a week, I use the Hibiscus Exfoliating Mud at night after cleansing.