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Wildflower field cpm352025-06-01195507.644_0f4f6a70-2474-49b7-9825-2534e10cf584

WHO WE ARE

Radically Fresh, Results-Driven Skincare

Logos for pregnancy safe, carbon negative, plastic negative, cruelty-free, and...

Our Mission

At Apoterra, we believe skincare should deliver real, visible results. By blending nutrient-rich botanicals with proven actives, our high-performance formulas target fine lines, dullness, & breakouts while supporting sensitive skin & strengthening the skin barrier. Sustainability is at the core of everything we do, from sourcing organic ingredients to being carbon & plastic negative.

A side by side image comparing the founding story of Apoterra as a small, homemade brand called Caru against our current evolution as a modern skincare brand called Apoterra with sleek, elegant packaging.

A Note From Our Founder

When I founded Apoterra (then “Caru”) in 2012 out of my Brooklyn apartment, I envisioned a skincare company unlike anything I’d seen—skincare that would be natural, clean, support holistic wellness, help regenerate the environment, AND actually work. Over a decade later, not only have we been able to hold to all of these commitments, but the industry is evolving to embrace natural skincare. We are so happy that you’re here—people like you are helping us change the world!” 
Dominique Caron

What Makes Us Different

A woman kneeling in a grassy field of orange and yellow wildflowers, holding up an Apoterra facial oil box with one hand while wearing a cream-colored button-up shirt and white pants.

Radically Fresh Skincare

We make every product in small batches using the freshest natural ingredients and at peak potency to deliver maximum benefits to your skin. We are able to deliver on this promise because, unlike most skincare brands, we make everything in small batches in-house at our production studio based in Connecticut. 

We believe in using only the purest ingredients—free from anything that could disrupt your microbiome, harm your skin barrier, or impact your health.

A bulleted list of ingredients and commitments contained in Apoterra products
A bulleted list of harmful ingredients that are guaranteed to not be found within Apoterra products.
A woman's hand holding all three Apoterra organic natural facial oils in a natural outdoor setting

Science-Backed & Herbalist Formulated

Our formulas blend tradition and science, combining freshly made herbal extracts with clinically proven actives. The result? Skincare that truly works—delivering visible results while also nourishing the skin, strengthening its resilience over time.

A pregnant woman's abdomen holding Apoterra Rose Facial Oil in one hand and caressing her belly with the other hand in an outdoor natural setting

Full Transparency

You deserve to know what’s in your skincare. Every product is made in small batches in-house and traceable with our batch number system. Simply look up your batch number to see its ingredients, origins, and production date.

A woman's hands holding Apoterra Rose Facial Oil within its box in an outdoor setting surrounded by green leaves

Sustainable & Regenerative

Sustainability is at the heart of everything we do—from sourcing ingredients responsibly to choosing eco-friendly packaging. We believe sustainability goes beyond minimizing impact; it’s about creating regenerative change. That’s why we partner with organizations to offset more carbon and plastic than we produce, making us carbon negative and certified plastic negative.

Our Commitment to Sustainability & Ethics

A woman holding a dropper of Apoterra Sea Berry Balancing Oil to her cheek in an outdoor setting surrounded by tropical plants

Results-Driven, Radically Fresh Skincare

Join our community of natural skincare lovers and experience skincare that truly works—powered by nature, backed by science, and made with integrity. Your best skin starts here.