Why do we do what we do?


What makes us different?

We want to bring transparency to skincare, just like it exists in the food market. Skincare here in the US is not tested by the FDA for safety and ingredients are minimally regulated. Most people don't know what is in their skincare products and don't realize how many harmful/toxic ingredients they may contain - some of them are even hidden within the ingredients list.  Up to 100% of what you apply on your skin gets absorbed into your blood stream, bypassing the digestive system that food goes through. Your skincare can have just as much, if not more, impact on your health when it contains harmful substances.  This is why we make it our mission to provide you with high quality, affordable, safe, healthy, and affordable skincare products.




What is our mission?

We have been in business since 2012 providing products that are just that: healthy, sustainable and effective.   We are commited to being as transparent about our process as possible so you can be confident about the safety and freshness of your product.  Just like with the food you eat, you should know about the ingredients, their source and sustainability, and safety. All this information should be easily available to you so that you can be confident that the products you use are in fact 100% natural, healthy and sustainable.  


How do we achieve this? 

Our batch # system allows you to look up each product on our website.  The batch # will let you see who made your skincare product, when, and from where your skincare ingredients were sourced. You can also find out more about the organic certification of our ingredients (usda certified organic vs ecocert, etc).



We do our homework so you don't have to!

To create natural, sustainable, safe and effective skincare products, it takes a lot of work!  From the research stage, sourcing, to safe manufacturing practices, every step of way requires thorough research, attention to detail, and some love :)  We do this so you don't have to, but we make the process transparent so you can have confidence in our products. 




Sourcing Ingredients Sustainably

We source our ingredients from sustainable sources and buy certified organic when possible.  We like working directly with small farms/distilleries and plan to expand the number of small business and cooperatives we work with as we grow.  We never purchase ingredients purely on price, and always require thorough testing of our ingredients (GC/MS, MSDS, etc) to ensure we only use the purest ingredients.  We never cut corners.  





Research and Formulation

We create our natural skincare recipes based on a blend of scientific research, aromatherapy, herbalism, and experience.  We never test on animals (only on ourselves, friends, family and willing human guiney pigs!). We only release products we are 100% confident in, and sometimes work on a recipe for years before perfecting it!  You could say we are perfectionist when it comes to quality and effectiveness.