2024 Yearly Lookback
As 2024 comes to a close, we invite you to join us in reflection about the past year. Although each year holds many ups and downs, December is a great time to appreciate the milestones that you have reached and look forward to a fresh start coming in January! Here at Apoterra, 2024 was a pretty exciting year, and we’d love to share our favorite milestones during this trip around the sun!
1. 116,453 TREES PLANTED (AS OF OCTOBER, 2024).
After 5 years of partnership with Trees for the Future, our lifetime total of trees planted surpassed 100,000 this year! We will learn the final round-up come January, but we are so thrilled to see our sustainability impact growing. Every time that you purchase any product from Apoterra, we plant one tree with our partners. Trees for the Future uses an innovative forest garden approach to help re-forest food insecure regions in Africa with biodiverse, sustainable land practices. TREES provides education and resources to the farmers to help them break the cycle of generational poverty while also helping the planet.
After reaching this important milestone, we are envisioning new horizons for our sustainability impact in 2025—read to the end for more on this!
2. 13 NEW PRODUCTS RELEASED IN ONE YEAR.
As a small business making everything in-house, balancing new product development with growing demand can be a challenging pursuit. In 2024, we streamlined our process for developing and launching new products and were able to bring you so many highly requested skincare goodies, with more on the way!
This year, we released 7 new products to our retail customers and an additional 6 back-bar exclusive products to our professional customers. (This doesn’t include updates to our kits and bundles, either!) Take a look back at the 2024 line-up below:
3. NEARLY DOUBLED OUR PRO PARTNERS.
(Freedom Apothecary Studio by pro partner Morissa Jenkins)
Our number of professional partners (mainly estheticians and spas) nearly doubled in 2024. Our pro partners use Apoterra products in their facials and professional skincare services—which means that if you are local to any of our partners, you can experience Apoterra with an expert touch! We are so thrilled that our network of treasured partners is expanding to bring Apoterra facials to places near you.
If you haven’t checked yet, take a browse through our Find Apoterra Near You page to see if anyone is near you. We’d also love to hear from you (email, social media, or any communication channel) if you are hoping an Apoterra partner will pop up near you in 2025. We are happy to try to get the ball rolling with new partners and do our best to meet Apoterra customers where you are!
4. LAUNCHED OUR QUARTERLY MASTERCLASS FOR PROFESSIONALS.
(Pro Partner Katey Kristabelle)
Speaking of our pro partners, product education and community building became even stronger this year with the introduction of quarterly professional masterclasses! To make sure that our stand-out partners have the chance to share their expertise, as well as to educate on new releases, we have been partnering with different skincare professionals throughout the year to share their knowledge with the Apoterra pro community.
If you aren’t an Apoterra pro, you may have heard from some of them on Instagram as our featured partners of the month. In 2025, we will be continuing to share high quality education for retail and professional customers alike—so drop us a follow if you’ve been missing out!
If you are a skincare professional and haven’t joined our community, however, now is the best time to take the leap!
5. HELPED 1,000S OF CUSTOMERS REACH THEIR SKIN GOALS
(Apoterra customer results photo from pro partner Katey Kristabelle)
Every year that we help customers reach their skin goals is a success in our books. Apoterra exists for YOU, and everything that we create is meaningful because of how it helps real people embrace healthier, happier skin and grow in self-confidence. Your feedback and reviews mean everything to us and inspire us to keep going so that we can bring you the best results and more personalized options for your skincare routines. Here are a few reviews that really brought us joy in 2024:
Immediate results
I am picky and minimal when it comes to skincare and this product has now become a staple in my routine! I have seen immediate results of reducing pore size and helping with overall skin tone. I struggle with redness and acne, and this product has helped so much. I have never used a product with such immediate, visible results! And it is at a great price point (this jar will last me months) and has great ingredients! I love that it is ready to use, no mixing needed, and has been easy to incorporate into my routine.
—Olivia K.
Pretty amazing stuff
Honestly, I’ve been a skincare fanatic for years and always find myself bouncing around through different products, but this entire set is the holy freakin’ grail. Just ordered a full size of everything in there—within the past week of using it, my acne lifelong acne has cleared up, and my skin has a healthy glow. I’ve gotten comments on it! Everything smells incredible, too, from the natural essential oils used. I don’t have to bounce around between skincare brands ever again! Wouldn’t be writing a review if I wasn’t actually blown away. Highlyyyy recommend.
—Lindsay G.
Turning back time
If I had found these products in my 30’s, I’d have been using them for over 20 years! My skin has always been dry and the last couple years, now in my 50’s, it’s gotten so bad. My daughter suggested these products from Apoterra, and I can’t believe what a difference they’ve made! It’s amazing!
—Stacey G.
Best products ever
Most products I’ve used before work good for the first month or so and then I need to switch it up. Other products tend to tear down my skin making it drier and giving me more break outs eventually. I’ve been using Apoterra for over a year now and I continue to see my skin get better and better with each use. These products make my skin feel so healthy and young and my breakouts have significantly diminished. I hope the quality doesn’t change because I’m in love and my skin is so happy.
—Shandi T.
Value, Results & Expedience
I’ve been using Apoterra for over 10 years. Nothing beats the quality and experience of these products. My skin is healthy/happy and there are no better textures or aromas on the market. Plus, every time I order, my products are at my door within 5 business days. You just can’t beat it.
—Naomi H.
SO, WHAT’S COMING IN 2025?
NEW PRODUCT RELEASES GALORE
With such a big year behind us, we are only energized to raise the bar. You can expect another exciting round of product releases, including some highly requested products that we’ve been working on for a long time (perhaps more of the creamy kind, hint hint!).
We truly take your requests to heart, so if there is anything you’ve been waiting for from us, please don’t stay quiet! Your feedback is so important to us and will definitely be heard.
CARBON AND PLASTIC NEUTRAL
If sustainability is near to your heart, we hope you will be as excited as we are that we are on track to accomplish our goal of becoming carbon and plastic neutral in 2025. We’ve been working hard to establish a system for this and to meet our sales goals, which makes such improvements possible. As a small business, developing robust structures of sustainability can be challenging, but thanks to you, we have grown enough to raise the bar of the positive impact we can have on the world.
You are probably familiar with how we have been planting one tree per product sold over the past 5 years. For the first time, this will be changing so that we can plant even more trees overall, as well as removing plastic from the oceans! You will hear all of the details from us soon when we’re ready to launch our best sustainability promise yet in the new year. We are incredibly grateful for the opportunity to expand our impact and do our part to save the planet.
We can’t thank you enough for your support in 2024 that enabled us to reach new heights as a small business with a big heart. We hope that you’ll walk forward with us together in 2025 to meet these new horizons. And if you haven’t done so, make sure to reflect on your own wins and milestones of the year too—you deserve it!
