Celebrate Pride Month: Meet the Faces Redefining Beauty - Part III

Celebration of the LGBTQ community during the month of PRIDE   

It’s time to give others a chance to define what’s beautiful. In this PRIDE month series, we're exploring the question "Imagine what life would be like if we were all able to define what beautiful is for ourselves?" In celebration of Pride Month, we’ve teamed up with some of our LGBTQIAP identifying friends and asked them to share their story of beauty all Pride Month long. In case you missed the first installment of this series, click here to start from the beginning, or check out the second part of the series here.




Julissa DeJesus
Professional Dancer + Movement Healer 

“Beauty feels like all my body hair fully grown out and the sun radiating on my glowing brown skin.”


What does beauty look like and feel like to you?

Beauty looks like being radiant in one's skin. No need for make-up or even clothes. The natural body, hair, and energy of each person is so beautiful to me. Beauty feels like the embodiment of love. 

What would you like to see change about the representation and action of the skincare world? 

I would like to change the representation of “beauty standards.” I want to see more marginalized bodies being represented in the skincare world. I want to see more black, indigenous, and people of color being represented. I want to see more queer and trans folx being represented. I want to see more disabled and older folx represented. I wanted to see all body types represented. When I was growing up I didn’t see any holistic skin care products in my hometown nor online. I also didn’t see any representation of brown, queer, & bigger bodied folx. I would love to see more marginalized folks being represented in the holistic skincare community. 

What’s the earliest memory you have of feeling beautiful? 

The earliest memory I have of myself feeling beautiful is when I was 5 years old. My parents were getting married at the Rose Garden in my hometown and I was the flower girl.  I remember feeling so beautiful walking down the aisle in my white dress that was covered in colorful flowers. I had a basket full of rose petals and I actually felt like a flower for the first time. Feeling the warm breeze and smelling the fresh roses made me feel like a beautiful princess. 

What is the best part of having a skincare routine?

The best part about having a skincare routine is the glow up. My skincare routine is part of my daily self-care practice. I use organic coconut oil on my body and the Rose Nourishing Serum & Rose Hydrating Toner on my face. When I am massaging my body I whisper sweet affirmations of love to myself and when I get to my face I always remind myself how beautiful I am. My brown skin is so radiant and ready to take on the day! 




Rose Hydrating Toner

Rose Nourishing Serum


Check back in each week for a new feature all month long. Meet Natty in Part I and Taleaha in Part II of this series. 


Throughout the month of June 2020, Apoterra Skincare will donate 1% of all sales to the Transgender Law Center (TLC).  TLC changes law, policy, and attitudes so that all people can live safely, authentically, and free from discrimination regardless of their gender identity or expression. TLC is the largest national trans-led organization advocating for a world in which all people are free to define themselves and their futures. Grounded in legal expertise and committed to racial justice, TLC employs a variety of community-driven strategies to keep transgender and gender nonconforming people alive, thriving, and fighting for liberation.

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